The Funnel Theory Method

how Funnel Theory delivers - Plan → Build → Grow → Optimize

person writing on white paper
person writing on white paper
PLAN → The Foundation

Most small businesses waste money because they start building before planning.
We map your funnel so you know exactly where your customers will come from, and how they’ll convert.

What we cover:

  • Business naming & brand identity direction

  • Incorporation, GST & compliance guidance (via partners)

  • Location & competitor evaluation

  • Pricing & product strategy

  • Digital-first setup: UPI, QR menus, online booking

  • Funnel blueprint for the first 90 days

Outcome: You start with clarity, not confusion

A person placing a piece of wood into a pyramid
A person placing a piece of wood into a pyramid

This is where your funnel takes shape. Every touchpoint is built to attract, convert, and delight customers.

What we create:

  • Logo, packaging, in-store branding

  • Shopfront design, signage, menus, brochures

  • Professional photography & video for storytelling

  • Website or e-commerce store with payment gateways

  • WhatsApp Business automation + CRM

  • Google Business Profile optimization (reviews, maps)

  • Delivery tie-ups (Swiggy, Zomato, Shiprocket)

Outcome: Your brand looks, feels, and works like a professional business from Day 1.

BUILD → The Assets
a person holding a piece of paper over a laptop
a person holding a piece of paper over a laptop

Once the foundation is ready, we fuel your funnel with traffic and buzz.

How we drive growth:

  • Social media management & reel production

  • Paid ads on Meta, Google, YouTube Shorts

  • Local influencer collaborations

  • Offline buzz: hoardings, auto ads, newspaper inserts

  • Loyalty & referral programs

  • WhatsApp broadcast campaigns

  • Seasonal campaign strategy (Diwali, IPL, Valentine’s, Independence Day)

  • Strategic partnerships (salon x café, gym x nutrition shop)

Outcome: More footfall, more clicks, more conversions.

GROW → The Engine
OPTIMIZE → The Multiplier

Growth without measurement is gambling. We track, test, and scale so your funnel keeps improving.

What we do here:

  • Funnel analytics (ads → visits → sales → repeat)

  • SEO for “near me” searches

  • Review & reputation management

  • Retargeting ads for past visitors

  • Customer reactivation campaigns

  • Menu/service optimization (promote winners, drop losers)

  • Staff training for better conversions & upselling

Outcome: Your funnel compounds growth month after month.

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it
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